An important element to article marketing is to get many articles published. The next challenge is to attract potential readers and establish yourself as a trusted expert. If people enjoy the content, or see you as credible, they are more likely to revisit your site. A good way to do that is to release as many original articles as you can.
Don’t feel that you need to stick rigidly to AP style requirements when creating your SEO content. That is going to help you make more SEO references in the blog, article or descriptions. You’re going to have to follow AP rules somewhat, but loosen restrictions so you will do better with SEO.
Keep your copy simple and short. Don’t forget, writing for the internet is different then writing for other mediums. Don’t skimp on information, but if you keep your article concise and under 2,000 words, you will be able to make the reading experience more enjoyable for your readers.
Don’t write the great American novel! When people are looking for information online, they don’t generally want to read a thousand words. Learn to edit appropriately to convey your message in an interesting, readable, lively manner. Articles of 300 to 500 words that deliver their message in a concise manner are appreciated by online readers!
Put a heavy focus on the quality of your articles. If you are writing too many, and you feel that your quality is suffering due to the quantity, slow down. There is no shame in actually taking the time to write a quality article, even if that means you won’t be submitting as many as you are used to.
Double check your links. As soon as your article gets published, visit it. Click every link inside to make sure they are all accurate and working correctly. You do not want to send your readers to a 404 screen, or some random website that has nothing to do with you or your article.
Outsource the writing of your marketing articles. Outsourcing can save you a lot of time. There are now loads of online content writing companies to chose from and many won’t charge you very much for a good quality, 700-word article. If you prefer, you could employ a freelance writer directly for a relatively cheap rate.
When you’ve got lots of high-quality and unique content, more people will read it, and if they view it in an article directory, they’ll look at your site. It is possible to make money online, but it must be done correctly. Great content leads to better results.